Fashionable plus-size: Masha Fedorova, Dasha Samkovich and Dilya Khisamova about the Divno brand
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Today we have as guests the founders of the Divno brand. This is a women's clothing brand with special attention to plus-size. It appeared last year, in difficult times, the team had to restructure many processes. But nevertheless, in a year the brand has already achieved some success. It was founded by many well-known girls - Dasha Samkovich, Masha Fedorova and Dilya Khisamova. And we will talk with them about what it was like for them to enter the market with a new brand last year, what processes had to be restructured and in general what prospects they see for the development of the industry in the country. Create a fashion brand from scratch in 4 months on the Fashion Impulse Pro course: https://tinyurl.com/48m5vf3z Learn more about our courses: https://tinyurl.com/2vn6h6wx Register for our broadcasts to receive additional materials: https://clck.ru/eFL2T Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Timeline: 0:00 What the video is about 02:07 Dasha on creating a new brand 05:23 Masha on creating a new brand 08:50 Dilya on creating a new brand 10:20 About the team 13:10 Is it easier to create a brand the second time 14:48 About purchasing fabrics from abroad 16:48 Dasha's work in the brand 17:27 About creating a design 19:50 What is more important today design or quality? 21:04 About the new Divno store 22:20 What is important for consumers today 24:05 What is Divno's audience 25:58 Divno's unique selling proposition 31:34 About the forced change in processes when launching a brand 36:40 The most profitable sales channels 38:00 About the distribution of start-up capital 42:22 About promotion channels 46:15 Features of creating clothes for a wide size range 49:30 About beauty standards 53:33 Production of collections 54:37 Tour of the experimental workshop and meeting the team 1:00:15 About the plus size niche and competitors 1:03:02 About body positivity and changing attitudes towards plus size 1:15:53 About the fashion industry in Russia 1:19:43 What is important to consider today when creating a brand 1:23:05 Prospects for the development of the industry in Russia 1:28:00 Tips for those who are at the beginning ways #fashionfactory #fashionfactoryschool
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