Safe and technological microcurrents BEAR from FOREO for the perfect face oval with a -30% discount until June 7: http://foreo.se/956l Italian shoe brand ASH is available for purchase in Russia. With the promo code STRELETS, an additional 10% discount on the new collection: https://clck.ru/iXpPc The departure of brands, the closure of gloss - what awaits fashion in Russia? All 4 heroes of this issue are not only experts in the fashion industry, but also the most famous stylists: Alexander Rogov, the main stylist of all Rus', former editors-in-chief of gloss Katya Mukhina and Masha Fedorova and the provocative Aleko Nadiryan, who turned Nastya Reshetova into the Russian Kim Kardashian. 0:00 - In this issue 1:19 - Alexander Rogov is the first hero on the channel, whom we interview for the second time 1:33 - About the departure of gloss from Russia. And new names of former glossy publications 5:43 — “Working in glossy magazines is a drug” 8:38 — Masha Fedorova — about the appearance of glossy magazines in Russia 12:34 — “I’m glad that I got out of this story a year earlier than everyone else” 13:13 — Advertising integration 15:35 — Who is Aleko and where did he come from? 16:19 — What role did Ksenia Sobchak play in Aleko's fate and how did he end up at Alla Verber's birthday party without an invitation 22:19 — What profession does not exist in our fashion industry, but does in the West 23:03 — Advertising integration 25:17 — How we visualized the departure of brands, the closure of glossy magazines and social networks 26:12 — The main social network for fashion figures 26:47 — Why was Rogov still included in the list of the most stylish GQ after many years of ignoring 29:26 — The departure of glossy magazines from Russia - a tragedy for the industry? 30:56 — How did Russian editors-in-chief really live 31:55 — What was the attitude of the West towards the Russian glossy market? 32:38 — In which European countries were Russian glossy magazines treated loyally, and in which not? 33:55 — About the scandal around the Russian Elle with the letter Z being put on the cover 37:59 — “Now is the time to cancel people, projects” 38:58 — About gloss 20 years ago and now. How and why everything has changed 41:42 — “Gloss has outlived its usefulness in Russia” 45:56 — Will the remaining gloss in Russia be able to make cool content 48:19 — What is the main difference between Western brands and Russian ones? What do they provide access to 50:26 — The end of an era. What new channels of communication does the fashion world have with its audience? 51:38 — Life after gloss. Masha Fedorova’s business 53:21 — “I am a person who was in a very large plus size for a long time.” About body positivity in fashion 55:17 — Masha Fedorova — about her phenomenal weight loss 57:15 — How Aleko integrated American styling into Russian soil. Is Nastya Reshetova the Russian Kim Kardashian? 58:42 — About Aleko’s most prominent clients — Alesya Kafelnikova and Anastasia Reshetova 1:00:15 — Is Aleko friends with her celebrity clients 1:00:55 — Which of Aleko’s clients is criticized the most 1:01:48 — About the outrageous Aleko’s styling for Irina Shikhman 1:04:38 — The future of glossy magazines in Russia 1:09:08 — Why is it no longer interesting to read glossy magazines? 1:13:47 — Why was Masha Fedorova hated? 1:16:09 — About the departure of Western brands from Zara to Balenciaga. Where will we dress now? 1:21:52 — "My freedom is to go into a store and buy what I want. And now I don't have that freedom" 1:23:51 — About the politicization of fashion 1:25:57 — How brands actually make money 1:28:54 — Shopping of a new generation: profiteers and schemes 1:30:30 — The Chanel situation and its refusal to sell clothes to Russians. What really happened? 1:34:10 — Is import substitution possible in the fashion industry in our country? 1:37:01 — About Aleko's main muse 1:39:41 — How much do Aleko's services cost? 1:40:39 — About the main stylist of Hollywood 1:41:16 — Alexander Rogov about the coolest stylists in the world and Russia 1:44:32 — Katya Mukhina's principle of working with clients as a personal stylist 1:47:04 — Who are the most fashionable girls according to Katya Mukhina? 1:47:45 — What should be in a basic wardrobe? 1:57:24 — Katya Mukhina has been in a cast for a year. What happened? 2:00:20 — Katya Mukhina about conscious motherhood without male support 2:01:38 — Will luxury return to Russia? Katya Mukhina's opinion 2:03:14 — Will luxury return to Russia? Alexander Rogov's opinion 2:08:41 — How do Russian brands find loopholes to do business today? 2:09:49 — The future of fashion retail in Russia 2:11:17 — What are former glossy magazine employees doing today? 2:12:51 — Signature column: Alexander Rogov comments on celebrity looks 2:13:03 — Analysis of Renata Litvinova’s look 2:14:04 — Analysis of Ksenia Sobchak’s look 2:14:39 — Analysis of Tina Kandelaki’s look 2:15:32 — Analysis of Irina Sh