Fashion and Marketing. Victories and Failures of Fashion Brands: Jacquemus, Louis Vuitton and Miu Miu

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Published on Jul 11, 2024
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Erid: 2VtzqukEbjo https://l.tbank.ru/modniypodcastjul — win a trip to St. Petersburg and a ticket to a closed tour of the Hermitage from T-Bank Advertising. JSC TBank, license of the Central Bank of the Russian Federation No. 2673 Erid: 2Vtzqx2FrKT BORK hair dryer-styler. A completely different level. https://www.bork.ru/s/aquarelle_f732/ Advertising. OOO BORK-Import. INN 5008042442. What is behind the “successful success”? And what values ​​does the fashion industry instill in us? Let's discuss the marketing victories and fuckups of fashion brands: viral campaigns of Jacquemus, beauty advertising of shampoo from Rihanna and bright collaborations of Louis Vuitton. Subscribe to the Fashion Podcast: Vkontakte: https://vk.com/modnypodkast Rutube: https://rutube.ru/channel/24561268/ Zen: https://dzen.ru/modnypodkast Our second MDNY channel: / @modnyshorts Social networks: Alexey Sukharev: https://t.me/suharevstyle Lena Paveleva https://t.me/pavelenapavelena Timestamps 00:00 — Start 01:21 — Black PR is also good PR: is it true? 07:13 — Advertising 08:24 — Scandals, provocations and conspiracy theories in the fashion industry 15:22 — Me too and cancellation: the institute of reputation 19:59 — Fashion brand fuck-ups 22:47 — About infogypsies 24:55 — Impulse purchases, emotional gluing and the target consumer 30:33 — Influencers: "Bella walks, Gigi walks, and am I stupid or what?" 34:12 — What sells: sex or values? 34:45 — Change of creative directors and recognizable style 38:51 — Rules of the game in the fashion industry 40:20 — Pablo Radini and plagiarism 42:39 — Why does LV produce nut butter? 44:51 — Jacquemus — the most viral fashion brand 47:43 — Rihanna and the fuck-up with a shampoo ad 49:34 — Gastronomic luxury: Birkin bags 52:25 — Rhode case: what did Hailey Bieber come up with? 54:59 — Pop-up: what is it and what does Miu Miu have to do with it? 58:50 — Bag in the form of a box: who will buy it? #lenapaveleva #fashionpodcast #fashion #marketing #jacquemus #louisvuitton #miumiu #alexeysukharev

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