Fala Colega Podcast - Special Brazilian Design Biennial ADG - EP.05

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Leo Becker

Published on Nov 25, 2024
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In the fifth and final episode of ADG’s Fala Colega Podcast Special Brazilian Design Biennial, Leo Becker talks with Dandara Almeida and Clayton Caetano about the impact of design on the construction of the Itaú brand and its relationship with the Brazilian Design Biennial. The conversation explores the creative process behind the bank’s rebranding, highlighting strategic challenges, collaboration with consulting firms, and the integration of design into business. Clayton shares his journey, while the participants discuss the evolution of design maturity at Itaú, the role of design culture in companies, and the legacy that the Biennial can leave. An inspiring episode about design, strategy, and transformation.

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