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In Fala Colega 129, Leo Becker interviews designer and art director John Dias, who explores his career in design, art direction, market challenges, and the impact of AI on the profession. They talk about portfolios that reflect creative potential, dealing with indecisive clients, and copyright in design. The importance of creativity, personalization, and practice is emphasized as a differentiator in projects, in addition to valuable tips for new designers. They discuss how to understand client expectations and add value, and address strategies for transitioning to freelance work, finalizing brands, and adapting to changes in the profession. / john_john_1980