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With the crisis, new businesses have found a way to slash prices: discounters. These 300 stores collect end-of-life food products to resell them even cheaper than in discount stores. Price breakers are also targeting high-end markets such as digital tablets and smartphones. Products that are inaccessible to many, but which retailers offer at up to half price. Where do these items come from? Another good deal that is developing en masse and is gaining thousands of followers every year: loyalty cards. But behind the scenes, new sales methods are revealed to make us consume more. Series: In search of current events