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The guest on this episode of EstrategicaMente is Filipe Xavier, director of marketing and communications for Latin America at GE HealthCare. Filipe spoke with Perla Amabile about the search for new challenges to keep the company up to date, the affection that the GE (General Electric) brand finds in Brazilian consumers due to the longevity of the company, founded in 1892 by Thomas Edison, and how the founder remains influential in the day-to-day life of GE HealthCare, a GE spin-off. Perla Amabile wears: Roupas Complê / instagram @usecomple Sapatos Pura / instagram @shop.pura #EstrategicaMente #GEHealthCare #marketing #negócios ------------- Subscribe to Terra's YouTube channel ▸ / terra ------------- Follow the main news from Brazil and the world on Terra ▸ https://www.terra.com.br ------------- Follow Terra on social media Facebook▸ / terrabrasil Instagram ▸ / terrabrasil Twitter ▸ / terra TikTok ▸ / terrabrasil Pinterest ▸ / terrabrasil