Ep. 18. Growing and positioning a law firm

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NO TAN JURÍDICO

Published on Premiered May 14, 2024
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In this episode of NOT SO LEGAL, Antonio Gómez Montoya talks to us about how to grow and position a law firm, highlighting:  Difference between marketing and business development.  Legal sector.  The plan of a firm How to do it? What should be taken into account?  What is this virtuous circle of law firms?  How to retain talent? What do the new generations of lawyers expect?  Career plan for law firms.  Selling is an uncomfortable word for lawyers.  How to achieve cohesion in a firm with several partners?  Grow (institutionalize the firm) or maintain a closed structure?  How to achieve the positioning of a firm?  How is technology changing the legal sector?

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