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In this episode of NOT SO LEGAL, Felipe Serrano talks to us about how to create a successful law firm, highlighting: The biggest challenges at the start of a law firm. How to get talent? How to have a robust administration? Importance of starting as a specialized firm. The importance of letting go. The structure of firms that last the longest. Experience that shaped your business approach. How to differentiate yourself from other firms? What fundamental characteristics must a lawyer have to be successful when building a law firm? What do you think is the most effective strategy to attract new clients and retain current ones? Network of contacts. Advice on the financial management of a law firm. Would you change anything in the development process of your law firm? How to find the balance between the professional and the personal?