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Find your ancestors and explore your family history with MyHeritage. Enjoy a 14-day free trial and access all premium features by clicking here: https://bit.ly/bienvenueaucabinet Why are Dyson vacuum cleaners so expensive? In this video, dive into the fascinating story of James Dyson, the man who revolutionized the vacuum cleaner market and created a brand synonymous with luxury and innovation. What are the secrets of the Dyson strategy? How did this brand manage to stand out in a saturated market and impose prices much higher than its competitors? Stay until the end: you will understand the amazing secrets that explain Dyson's incredible success. I am Jérôme, a chartered accountant. And on the BIENVENUE AU CABINET channel, I talk about management, business creation and taxation from a practical and accessible point of view. The idea is to develop and popularize a different theme each month. If you are interested in business management, feel free to click the subscribe button and activate the notification bell! To contact me: [email protected] Thanks to Laura for her work on the script ([email protected]), to Laurine for the thumbnail (videobees.fr), to Gautier for the editing (gautierconception.fr) and to Sylvain (videobees.fr) for the support. The excerpts are used in this video for illustration and justification purposes. These excerpts are protected by the right of quotation under article L122-5 of the Intellectual Property Code and all rights belong to their respective owners. The Dyson channel: / @dyson