DPROFILE. Lectures "How ideas are created when developing an identity", Tatyana Kirichenko

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Published on Apr 29, 2024
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Lecturer Tatyana Kirichenko, co-founder of the Krechet studio and design school, will talk about identity and how ideas are generated during its development, and will also introduce the history of its development. 01:32 Introduction 02:10 How ideas are generated during identity development 02:20 What is a logo and brand recognition 05:44 The concept of identity and identity development 11:08 How to come up with an idea during identity development 14:50 An example of corporate identity development 21:30 What is a brand image 24:19 Font in a brand 30:09 Give emotions

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