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One of the biggest mistakes when starting an Ecommerce nowadays is ignoring the validation step. And today we are going to talk about the importance of business validation when starting an ecommerce. PS: it is just a small part of our Ecommerce from Scratch course. To have access to the full course, subscribe to our school and become the newest student! ???? Discover the Ecommerce from Scratch Course from our Ecommerce in Practice Subscription: https://enp.vc/assine-enp-yt-423 ???? Main topics: [0:00] Don't Make This Mistake When Starting an Ecommerce! [1:12] How to build a minimum viable structure; [4:00] The objective of Ecommerce from scratch; [4:50] How Cartucho Ect validated products in Ecommerce; [8:00] How Zappos validated products in Ecommerce. ???? How to build a minimum viable product (MVP) Building a minimum viable product (MVP) involves focusing on the essential features that allow you to launch your project on the market to test its viability with the least amount of resources possible. Therefore, simplicity, user focus, and agility in the feedback loop are key elements. ???? The goal of starting an ecommerce business from scratch The main goal of starting an ecommerce business from scratch is not to achieve a turnover of millions of dollars immediately, but rather to validate the business. Validating a business means confirming that there is a market demand for the product or service offered, that customers are willing to pay for it, and that the business model is sustainable in the long term. ???? How Zappos validated products in ecommerce Zappos is a notable example of product validation in ecommerce. To overcome the challenges, Zappos implemented innovative policies, such as offering free shipping in both directions, making it easier for customers to return the shoes if they did not fit or were not satisfied. This not only validated the idea that it was possible to sell shoes online, but also set a new standard for the customer experience in ecommerce. ???? Subscribe to Ecommerce na Prática: https://enp.vc/assine-enp-yt-423 ???? Did you like it? LIKE, COMMENT AND SHARE! #comervernoecommerce #ecommerce #comocomeçarnoecommerce #ecommercenapratica #ecommercedozero #comocomeçarumecommercedozero ----- ???? Share our video too: • Don't Make This Mistake When Starting an Ecommerce... ---- ➜ Visit our website: https://enp.vc/enp-ytb-376 ➜ Follow Ecommerce na Prática on Facebook: / ecommercenapraticablog ➜ Follow Bruno de Oliveira on Instagram: / brunooliveiraoficial ➜ Follow Ecommerce na Prática on Instagram: / ecommercenapratica ➜ Follow Ecommerce na Prática on TikTok: / ecommercenapratica