Doma Arquitetura: the story of the office that gained 1 million subscribers on YouTube

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Do Zero ao Topo

Published on Mar 31, 2022
About :

Patrícia Pomerantzeff is the founder of the Doma Arquitetura firm and in 2017 she created a YouTube channel with the same name. In just a few months, she earned the title of the largest architecture channel in Brazil and today has over 1 million subscribers on the platform. With the popularity of the channel, the firm, of course, reached a new level and created a segment of remote projects that serves clients in different corners of the country and the world. Check out this full story in the podcast. Subscribe to our YOUTUBE: / dozeroaotopo​​​ Follow us on INSTAGRAM: / dozeroaotop...​ Our TWITTER: / dozeroaotopo_​​​ ABOUT DO ZERO AO TOPO: The podcast tells the story of the entrepreneurs and businesspeople behind the largest companies in the country. In each episode, Letícia Toledo, a special reporter for InfoMoney, interviews a businessman in a frank conversation about how he started the business, the challenges faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop 01:21 - The beginning of Patrícia's story 05:23 - Schools at college 13:27 - Profession + Motherhood 16:57 - The beginning of the Doma Arquitetura office 23:25 - The beginning of the Doma Arquitetura channel on YouTube 34:10 - Doma's expansion with YouTube 40:51 - What is the Doma Arquitetura team like 46:16 - What are Doma's plans for the future 48:15 - The limits of entrepreneurial life 49:42 - Patrícia's role on social media 52:03 - Sponsorships at Doma Arquitetura 57:21 - Is there still room in the influencer market? 01:00:25 - Life advice from Patrícia Pomerantzeff

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