#panfilovextremeplanet #panfilovpodusham #panfilovlive Our next interview from the #heart_to_heart series is the story of the creation of a domestic brand of sports nutrition. A first-person account of an amateur triathlete who threw down the gauntlet to the titans of the global market, managed to convince representatives of high-performance sports and those who lead an active lifestyle that Russian products meet world quality standards, ensuring efficiency and safety of use. Why is it cheaper to go to a restaurant than to a workout? How did raspberries fail to live up to "sweet" expectations? Why do skiers need non-alcoholic beer, and runners need Prosseco? We exchanged opinions, joked and talked #heart_to_heart about all this and more with the hero of the next issue, managing partner of the Russian manufacturer of sports nutrition brand T-On Dmitry Lobanov. T-On is an innovative brand of sports nutrition. The use of modern technologies allows us to create unique products designed for sports and an active lifestyle. T-On is your energy when you are going to win. Turn on your temperament to the fullest! Follow the link: https://t-on.ru/ In the chain of stores "Velosport" you will find everything you need for cycling and triathlon. A wide selection of bicycles of various brands, spare parts and components for them, clothing and equipment, sports nutrition, as well as high-quality service and repair. Adjusting the fit, the basics of proper pedaling, training in a modern studio on Wattbikes or your own bicycles. Delivery of your "war horses" to the starting point. And also delicious coffee and a pleasant pastime! With the promo code Panfilov a 10% discount. Follow the link: https://velosport.ru/ Armed with equipment and gear, come to our club Panfilov IronWill Team to properly and effectively prepare for your triathlon, running, cycling or swimming races. Offline and online training, plans in a convenient mobile app that allows you to stay in touch with your coach 24/7. And also a free chat, sports camps and a real team spirit. Follow the link: https://panfilovtrainingplanstriathlo... and become a part of history. The first consultation is free. On the Panfilov Extreme Planet Telegram channel, you will always find the latest and most relevant information about extreme sports! Subscribe and always keep your finger on the pulse! Follow the link: https://t.me/panfilovtriathlon Support us on the Boosty paid subscription service: https://boosty.to/panfilov_extreme_pl... - you will witness exclusive content that lifts the curtain on our "inner workings". Here you can take part in the voting for new topics for videos or even suggest your own! Panfilov on VKontakte - https://vk.com/panfilovironwill Panfilov on Telegram - https://t.me/panfilovtriathlon For cooperation questions, write to: [email protected] 00:00 What is the interview about? 00:52 Why T-On? 02:15 How was the project team created? 04:10 Useful advertising 05:57 The first pancake is always lumpy. The beginning 06:47 Andrey Kavun. How did T-On become a partner of Ironstar? 09:01 Do you want non-alcoholic beer or Prosseco? How does T-On work with expectations? 09:58 Who does T-On cooperate with? 10:43 Dmitry Polyansky: T-On has become a new inspiration for us 12:13 Hockey, football, running and triathlon. What's next? 13:31 About the T-On quality control system. So that you can be sure 18:32 About the secrets of technology. Why is it impossible to do without people? 22:30 Let's cook ... gel together. Not for the shower! 25:09 To store or not to store ... gels in the refrigerator? That is the question? 28:44 Aleksey Shemyakin: "I take T-On for four-hour ski training" 29:14 The team of our youth, the team without which I can't live 30:37 Nikolay Yaroshenko: "It all went through me, I approved everything" 30:56 We are responsible for the result, we go towards the goal! 31:35 Gosha Kaurov: "You hear us. And this is the best that can be" 32:42 What is the strength of a brand? 35:36 Vladimir Sheikin: "I praise T-On a lot, but in fact it's sincere" 37:56 Unique T-On products on a hydrogel basis 40:12 Evgeny Rulevsky: "T-On is affordable. This is a big plus" 41:09 Training or going to a restaurant. What is more expensive? 42:10 You can only compete in the Russian market with world-class products 45:18 The team's plans for project development. New products of the brand 46:21 Investments in the future 47:58 Logistics center. Everything in its place 49:50 T-On charity projects 51:40 Three postulates of a successful brand 52:31 Andrey Bryukhankov: "T-On is tasty. And it works. That's the main thing" 53:12 Can children use sports gels? 54:13 Blitz - speed without limits! 54:35 What is the truth of life? Production team: Filming Moscow: Kutuzov Pavel - https://t.me/KutuzovsP Filming Samara: Abrosimov Andrey - https://samaravideo.ru/ Video editing: Novoshitskaya Daria - https://t.me/novodara Animation: Tarasova Alexandra - https://t.me/alex_snowray Website design: Ivanchenko Alina - https://t.me/alina_Ivanchenko