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In this talk, Graziela Silva explains the difference between Customer Success (CS), Customer Experience (CX) and Customer Support, showing how these areas can transform the customer experience and boost the results of the internet provider. Learn the importance of each of these roles and how they complement each other to retain, expand and build customer loyalty. Graziela shares practical strategies to strengthen the relationship with the customer base, from creating a clear service structure to using metrics to measure performance and continuous improvement. Watch to find out how your provider can build a customer success team that positively impacts satisfaction and retention, creating a lasting relationship with each customer!