Democratization of data access in the organization IN Group Erico Aleixo Layer Talks #36

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Layer Up

Published on Nov 29, 2024
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In this episode of Layer Talks, we have the presence of Érico Aleixo, Technology Director of Grupo IN, to discuss an essential topic: how to create strategies to democratize access to data in organizations. Democratizing data is a challenge for many companies. According to a Cision survey, only 4% of companies in Brazil have an advanced data culture in communication, while most still struggle to integrate insights into daily processes. In addition, a study by Accenture revealed that data-driven companies have an average growth of more than 30% per year. In the episode, Érico shares valuable insights on: Overcoming cultural and technical barriers in accessing data; The importance of accessible tools and integrations to empower teams; How a data-driven approach can transform challenges into business opportunities. Don't miss the chance to understand how leaders and teams can leverage data to drive results and innovation in all areas! Check out the new episode of Layer Talks now. . . . Meet Layer Up Awards 2019 :: 1st Place - Best Marketing and Sales Case 2020 :: 1st Place - Best in RD Station Marketing :: 2nd Place - Agency of the Year 2021 :: 1st Place - Agency of the Year :: 3rd Place - Best Marketing and Sales Case 2022 :: TOP 5 finalist - Best Marketing and Sales Case :: 1st Place - Ninja Sword 2023 :: Top 3 - Customer Success Specialist 2024 :: 2nd Place - Agency of the Year :: 3rd Place - Marketing Success Specialist Be sure to follow our digital channels as well: Website: https://www.layerup.com.br/ Instagram: / layerupbr LinkedIn: / layer-up Hub Data Driven Decision: http://datadrivendecision.com.br/ MORE INFORMATION: https://linktr.ee/layerup

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