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Don't miss the next sessions and subscribe to stay up to date, here: https://www.iese.edu/en/open-access/ The increasing globalization of economic and business activity, the possibilities offered by communication technologies, mean that business and economic activity takes place in an increasingly volatile, uncertain, complex and ambiguous environment (VUCA environment by its acronym in English). In the session we will discuss how to approach business activity in these VUCA conditions. It is not about predicting the unpredictable, but rather being prepared not only to face changes but also to lead them, in this increasingly turbulent environment. Speaker Prof. Miguel Ángel Ariño, Decision Analysis, IESE