► Take a demo course on the ICF Professional Coaching program — https://edpro.pw/sokolovskij. Use the promo code SOKOL for a 10% discount until March 20, 2023 ► Try inSales for online trading — https://clck.ru/33asqN A bot that writes descriptions for cards — https://t.me/+zeORSCd0Zb1lNzdi ► https://clck.ru/3CQBiU — sign up for an online tour of RUS Quantum and systematize your business in 21 days. Today, for the third time, my guest is entrepreneur Ivan Khokhlov, co-founder and CEO of one of the most popular clothing brands in Russia - 12Storeez. This time we discussed how the year went for 12Storeez, what plans were realized, and what had to be forgotten? Have they managed to grow over the past year? How did the company develop during this difficult time and what motivated them to move forward? But in addition to business, we touched on very interesting topics about finding meaning, reflection and applying other people's experience. The conversation turned out to be very deep, rich and we are sure that it will be as useful as possible for you. ► Subscribe to Alexander Sokolovsky's Telegram channel - https://t.me/sokolay ► Ivan Khokhlov's Instagram* - / ivan.kh ► Link to the article about F*ck you money - https://www.zerohedge.com/personal-fi... On the podcast, we talked about what measures 12storeez took to not only maintain the success of the brand, but also to increase it? What is important to focus on - saving or increasing income? How to help yourself be disciplined and why does an entrepreneur always focus on business, sometimes sacrificing time with family, hobbies, etc.? And at the end, we discussed one of the most frequently asked questions under my releases - working with a coach. Therefore, if you want to listen to an entrepreneur with a huge background, then hurry up and watch the release! Subscribe to the channel, like and don't miss new releases with cool guests! You can listen to the audio version of the podcast on all available platforms here, after a while: https://bit.ly/yandexmusıc ⏱ Timecode: 0:00 Ivan Khokhlov - 12Storeez 02:14 What idea is 12Storeez going with next? 06:45 Risks of large companies 07:38 Is business not only about money? 09:37 Sokolovsky's advice 1 13:50 Results of the year 12Storeez 16:38 Reaction to times of crisis 22:08 Sokolovsky's advice 2 25:09 Stressful goals of the company 27:23 The main conclusion for yourself 28:15 Balance of spending and earning money 32:26 Sokolovsky's advice 3 35:00 How much does the director spend 12Storeez 38:31 How much money do you need to be happy? 43:20 Using other people's experience 51:10 Speaking helps you remember 53:09 The skill of a good leader 56:31 Openness policy 01:01:12 About coaching 01:07:35 About finding meaning 01:11:24 About the 7 skills of highly effective people 01:15:02 Life hack for discipline 01:17:40 The need for reflection 01:21:32 Link to the article in the description 01:24:41 Entrepreneur's focus 01:31:27 How does Elon Musk fire people? 01:32:24 Cynicism or rationality? 01:36:38 About the desire to create a new brand 01:44:50 What is constant motivation? #IvanKhokhlov #12storeez #AlexanderSokolovsky #commoditybusiness #brand #marketing *The Meta company is banned in the Russian Federation