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In this special episode of ACXCAST, we welcome Karla Santos, Director of Customer Experience and Service at Leroy Merlin Brazil. We explore Karla's professional trajectory, her role in transforming the customer journey, and the challenges faced in the retail sector. Discover how Leroy Merlin balances physical and digital service, implements continuous process improvements, and uses technology as an ally to offer customized solutions. Karla also shares insights on leadership, innovation, and the importance of keeping CX strategies simple. MEET THE FRIENDS OF CX COMMUNITY ????????www.amigosdocx.com.br DISCOVER OUR BOOKS ????????www.rokketseditora.com.br SECURE YOUR SPOT AT WOWSUMMIT ????????www.wowsummit.com.br ???? Subscribe to the channel and turn on notifications so you don't miss any episodes! ???? Follow us on Spotify to listen to this and other episodes of ACXCAST.