Creative Entrepreneurship
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In the opening lecture of Creative Entrepreneurs, the program's creator outlines a promising scenario for artist-entrepreneurs, capable of creating new markets (blue oceans, as the consultant calls them), based on the opportunities generated by information and communication technologies, contemporary cultural policies (cultural diversity and creative economy) and the gaps left by large media conglomerates, opening space for a new creative industry, with a focus on artists and creation. Leonardo Brant also speaks of the relevance of treating creative entrepreneurship as a fundamental element for the country, in search of new parameters for development.
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