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Watch the previous episode: • THE SECRET BEHIND DIGITAL MARKETING... Side B, the right side for those who want to have an alternative and authentic vision. The side that completes the story we already know. This is the Be Side, the perfect place to complement you. Here we will show Bettina's Be Side, talking about life, marketing, success and how everything is connected. Always in the presence of a good wine, we will receive special guests to discuss different aspects of the market and career. And today, we will talk about Copywriting with big names in the field: Beto Altenhofen, CMO of Empiricus, and considered one of the greatest Copywriters in Brazil, Helena de Guide, who has been in this market for 7 years and Rocky Vega, Co-Author of the Big Black Book, the copywriting bible. Guests: ???? Beto Altenhofen - @beto.altenhofen ???? Helena de Guide - @copyguide ???? Rocky Vega - @rockvega.real ---------------------------- Hosted by: ????️ Bettina Rudolph - @berudolph --------------------------- ???? Watch more videos like this one here: / @ladobepodcast ✂️ Follow our Corte Channel: / @ladobe-cortes6357 --------------------------- To follow everything that happens at Lado Be up close, just follow us on our official Instagram: @ladobepodcast --------------------------- ???? Original Production Yoou Group - @yoougroup