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In this episode, O Café e a Conta welcomes Day Melgaço, a gastronomic marketing specialist and partner of the Um Bar por Semana page. During the conversation, she explores the importance of creating genuine connections between bars and customers, highlighting how authenticity in the experience is essential to building customer loyalty. In addition, Day shares efficient management strategies, addressing how building a solid relationship can directly impact the success of bars. It's a chat full of information for those who want to transform customer service and experience into a competitive advantage.