Cobasi: the pet shop chain with billion-dollar revenue
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About :
Cobasi entered the pet and plant market when 'everything was still a jungle'. It was founded in 1985 by a family: a father, Rames Nassar, a biologist, and his sons João, Paulo and Ricardo, who ran the operation. In the beginning, Cobasi was actually a store selling agricultural products such as veterinary medicines, hay and even saddlery items. In the 90s, they risked changing their focus to pets and the bet proved to be very successful. Since then, the company has multiplied in size many times over. Today, it has more than 180 stores spread across 15 Brazilian states and the Federal District, surpassed the R$2.5 billion mark in revenue in 2022 and captured around 6% of a market that is still quite fragmented. The person who tells the story of Cobasi and its plans for the future - which may include an IPO - is Paulo Nassar, one of Cobasi's founders and the current CEO. 00:01:04 Beginning of Cobasi's history 00:09:58 Cobasi's transformation 00:20:27 Beginning of expansion 00:25:53 Current situation of the company 00:29:11 Cobasi's most difficult moment 00:33:54 Relationship with brothers 00:38:40 The first investment 00:42:23 Cobasi's IPO 00:44:51 Paulo's relationship with pets 00:46:55 Cobasi's digitalization 00:54:25 Advice for those who are starting out 00:55:50 Book recommendations: Made In America - Sam Walton; Good to Great - Jim Collins. Subscribe to our NEWSLETTER: https://www.infomoney.com.br/newslett... Subscribe to our YOUTUBE: / dozeroaotopo Follow us on INSTAGRAM: / dozeroaotopo_oficial Our TWITTER: / dozeroaotopo_ ABOUT FROM ZERO TO TOP: The podcast tells the story of the entrepreneurs and businessmen behind the largest companies in the country. In each episode we interview a founder, in a frank conversation about how they started the business, the challenges faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop #cobasi #pets
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