Cimed: increasing dose in diversification and targeting R$ 3 billion
4,906 views
About :
It is true that practically all sectors of the economy were affected by the pandemic. But it is also true that the pharmaceutical sector was one of the most impacted. And Cimed was no different. This was one of the most dramatic chapters for the company, which was founded in 1977 by João de Castro Marques. At the time, it was just another company in Brazil's highly fragmented industry. Now, the company ranks third among the largest manufacturers in the sector, following a strategy of portfolio diversification that ranges from supplements and vitamins to intimate perfume. The company's plan is to reach a revenue of R$3 billion in 2023 and R$5 billion by 2025, and the ones putting this plan into practice are siblings João Adibe and Karla Marques Felmanas, who share leadership of the company. And one of them, Karla, is the guest on today's episode of the From Zero to the Top podcast. 00:01:48 Growing up in the pharmaceutical industry 00:05:21 Leading with his brother 00:10:02 Passing the baton to the next generation 00:13:23 Current situation of the company: a new factory and current challenges 00:14:21 Plans for the present 00:17:01 Plan for the future: is there an IPO for Cimed coming? 00:18:35 Pharmaceutical sector in Brazil 00:19:16 Most emblematic moments in Cimed's history 00:24:50 Skills that Karla developed over time 00:28:10 Life as an influencer 00:33:18 Sports sponsorship 00:34:12 Advice I would give to those who are starting out 00:36:16 Book recommendation “The Rule is No Rules: Netflix and the Culture of Reinvention” - Reed Hastings, Erin Meyer. Subscribe to our NEWSLETTER: https://www.infomoney.com.br/newslett... Subscribe to our YOUTUBE: / dozeroaotopo Follow us on INSTAGRAM: / dozeroaotopo_oficial Our TWITTER: / dozeroaotopo_ ABOUT FROM ZERO TO TOP: The podcast tells the story of the entrepreneurs and businessmen behind the largest companies in the country. In each episode we interview a founder, in a frank conversation about how they started the business, the challenges faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop #Cimed #entrepreneurship #business
1,719,077 views 8 days ago
1,300,245 views 12 days ago
632,167 views 3 days ago
474,399 views 6 days ago
4,011,658 views 2 days ago
870,610 views 9 days ago
2,150,338 views 7 days ago
Google AdSense
336 x 280
336 x 280
Up Next
Canal Ferroviario Argentino
2,020 views
3 years ago
3 years ago
TRAVELING from RETIRO to ROSARIO by TRAIN - ARGENTINE TRAINS - BARTOLOMÉ MITRE-PULLMAN-FIRST RAILWAY
Pablo Marti Krenz
35,655 views
2 years ago
2 years ago
Machinist Roy
1,812 views
1 day ago
1 day ago
Cinemundo - Películas en Español
2,386,477 views
6 months ago
6 months ago
SOLEDAD
28,141,528 views
12 years ago
12 years ago
Pablo Marti Krenz
25,328 views
1 year ago
1 year ago
Canal Ferroviario Argentino
924 views
8 months ago
8 months ago
Canal Ferroviario Argentino
381 views
6 months ago
6 months ago
juznabter
32,304 views
5 years ago
5 years ago
Canal Ferroviario Argentino
20,842 views
5 years ago
5 years ago
Inaman Decovery
30,828 views
1 month ago
1 month ago
Inaman Decovery
27,833 views
3 months ago
3 months ago
Chronique Pop
52,592 views
1 month ago
1 month ago
Inaman Decovery
17,866 views
1 year ago
1 year ago
Inaman Decovery
4,566 views
1 year ago
1 year ago
Inaman Decovery
25,711 views
7 months ago
7 months ago
Inaman Decovery
5,238 views
3 months ago
3 months ago
Google AdSense
336 x 280
336 x 280