China: Home of Sales Influencers

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Immersion ▸ reportages et documentaires

Published on Jan 10, 2025
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A 2.0 teleshopping with its superstar salespeople: a groundswell that is revolutionizing consumption in China. For days on end, influencers with millions of subscribers sell thousands of products live on social networks. An aggressive and spectacular strategy, taught today in specialized schools and which could conquer the planet. -- © All Rights Reserved #reportage #society #chinese

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