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Did someone say Podcast with Marcello Ascani and Michele Pagani chatting with the best Marketing Managers on the block? No? Here, since we like to be unpredictable, today we are interviewing EVEN the COO of Chora&Will Media, none other than Riccardo Haupt, who tells us the secrets of the company ???? (no, it's not true but it was to create hype) Listen to us also on the listening platforms: https://linktr.ee/fuoribrief Flatmates links: Website ???? https://www.flatmatesagency.com/ Instagram ???? / flatmatesagency LinkedIn ???? / flatmatesagency Tik Tok ???? https://www.tiktok.com/@flatmatesagen... ???? Commercial proposals [email protected] To participate in the next episodes, send your application proposal to [email protected] 00:00 Introduction 04:30 Is the world of Marketing in the grip of large monopolistic companies? 06:41 How does Will grow? 08:21 What was Will's journey? 11:12 Will's strategy 14:56 Will and communication on various platforms 19:25 The importance of valuable content 21:55 Will's influencer marketing 28:32 Will's creative process 29:52 Collaborations with brands 32:04 What is Will's approach to AI 38:08 How will Will evolve in the future? 39:45 Will's Podcasts 41:05 Riccardo Haupt's Gurus 43:42 Work/life balance 46:06 Conclusion