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Change Logo From Value to Visual

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DAS - DESIGN ANTHROPOLOGY SCHOOL

Published on Jan 15, 2021

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----- Burger King has just announced a change in its brand identity after 20 years of using the old logo. Let's find out the reasons, solutions, and coach Huy Ta's assessment through the following video. 00:00 - Disclaimer 00:48 - Overview of Burger King's (BK) changes 02:11 - Brand introduction 03:00 - The values that BK wants to emphasize 05:03 - Evaluation of the 1999 Logo 05:50 - 2021 Logo and improvements 07:21 - Why is the 2021 Logo different from the 1994 Logo? 10:28 - The intelligence of BK Logomark 11:10 - New colors 12:02 - Typography with a retro identity 13:55 - Applications and opportunities 14:53 - Why is the new uniform successful? 16:29 - Irrelevant interior and exterior 17:11 - Multi-ethnic? ----- DAS Facebook: / designanthropologyschool DAS Website: https://das.info.vn/ Online courses: https://das.info.vn/online-courses Youtube Channel: / dasdesignanthropologyschool1

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