Carlos RuizVelasco @CarlosRuizVelascoT is the founder and president of the board of directors of CLOE MODA SA DE CV while also directing the creative areas of this company that owns the successful Cloe brand, the most important Jalisco brand in the leather goods sector in Mexico, with international projection. “Retail is detail.” – Carlos RuizVelasco @CarlosRVT Share this quote on Twitter This episode is presented by Havoc, the custom-made menswear brand that gives you 25% off your first purchase, and by Impact Forums by Cracks, the platform that triggers the development of entrepreneurs to help them live with more impact. His philanthropic sense has allowed him to direct his company towards social responsibility, consistently supporting foundations that direct their efforts towards Mexican women and carrying out actions that link Cloe with the community. Today Carlos and I talk about how to overcome difficult times like the loss of a child, about never stopping learning, how to get suppliers in China, and how to create a brand with which you can make alliances and license to third parties. What you can learn today – How to overcome great pain – How to get good suppliers in China – What to do if your brand is pirated – How to think about the internationalization of a brand * This episode is presented by Havoc. Havoc is the leading Mexican men's clothing brand in tailored suits and shirts in Mexico. With 22 showrooms in 8 states, their image consultants recommend the best outfit, with incredible customization and a perfect fit. The best thing is that once you buy for the first time, you can continue buying online with your measurements saved in your profile. I am happy with my new clothes and for you who listen to Cracks Podcast, Havoc gives you a 25% discount on your first purchase when you enter www.havoc.mx/cracks. * This episode is presented by Impact Forums by Cracks Impact Forums by Cracks is the platform that triggers the development of entrepreneurs to help them live with more impact. By joining Impact Forums, you will be part of a Forum, a core group of entrepreneurs who meet once a month in person in your city to give you the tools that allow you to grow guided by the methodology designed by the Impact Forums by Cracks team. Every month I will help you expand your circle of competence in online sessions that I will lead with the participation of special guests. And as a member, you will have access to a large community of entrepreneurs with international reach that will open the doors to a world of possibilities for personal and financial growth. If you are an entrepreneur who always wants more, is willing to challenge yourself, and lives near Querétaro, León, or Mexico City, apply to be part of Impact Forums at www.impactforums.com and discover what you are capable of. * Sign up to receive the Oso Trava newsletter (Crack Fridays) by email at cracks.la/viernes. Follow Oso: Conferences cracks.la/speaker Courses: osotrava.com Buy my book: www.hazloqueimporta.com or on Amazon Episode notes: 0:00 Intro Carlos Ruizvelasco 3:28 Love is enough 5:34 The loss of his son 8:46 Overcoming the death of a child 10:56 Lessons from being a single parent 13:26 Having a tough father 15:54 The beginning of CLOE 17:29 Focus on design 20:32 Manufacturing in China 23:53 Manufacturing in Mexico again 25:49 Producing in China 29:18 Protecting intellectual property 31:30 The piracy of my book 32:24 The change in import laws 33:02 Dumping in China 38:08 When the world turns against you 39:05 Diversifying retail channels 44:33 Local Expensive at the airport 48:09 Operating your own points of sale 49:20 First-hand market intelligence 51:14 Tools to maintain communication 52:22 The impact of Ecommerce 57:24 The future of ecommerce 59:43 Fast fashion and being socially responsible 1:03:25 Social commerce in brand building 1:06:21 Collaborations and licenses 1:10:44 Differences between licensing and collaboration 1:12:37 The failure of Miami 1:17:45 Exporting the product experience 1:19:00 Leaving general management 1:22:17 The process of leaving your own company 1:26:14 The use of an advisory board 1:29:21 Not thinking long-term 1:31:28 Never stop learning 1:33:26 Why you should study a career 1:34:37 ​​Most recent learning 1:36:01 What will you leave to your children? 1:38:22 Upcoming projects 1:42:17 If you could write a message in the sky, what would it say? 1:43:28 Contact: CLOE and personal instagram