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#Bloomberg #Starbucks #Business High prices and long wait times have turned off Starbucks customers. The chain needs a fresh start as sales have fallen for three straight quarters as baristas juggle in-store, drive-thru and digital orders, all of which come with endless customization options. How did the company get to this point, and what’s new CEO Brian Niccol’s plan to turn things around? For more on this story, visit: https://www.bloomberg.com/news/articl... 0:00-1:09 - Introduction 1:10-2:05 - The history of Starbucks 2:06-3:19 - The decline of the coffee experience 3:20-5:42 - Union troubles 5:43-6:41 - 2024: Protests, China and other issues 6:42-8:29 - Can Brian Niccol save the company? #Starbucks #Business #Bloomberg#Bloomberg #Starbucks #Business New videos in Spanish every day! Subscribe here! / @bloomberg_espanol Bloomberg offers the latest global financial news, market analysis and informative documentaries direct from Bloomberg, now available in Spanish. More from Bloomberg in Spanish: WhatsApp: https://trib.al/PIK6kY1 TikTok: https://vm.tiktok.com/ZGeuw69Ao/ X: https://x.com/BBGenEspanol For more of our coverage: http://www.bloomberg.com The synthetic voices that appear in these reports come from Papercup, a company that uses artificial intelligence technology to translate video content. Bloomberg cannot guarantee the accuracy of the translations.