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In contrast to commonplaces such as that people do not change, or just the opposite, that all change is possible if you have the will, the expert in cognitive-behavioral therapy Ramón Nogueras explains the keys that most influence change from the perspective of scientific psychology. With a lot of humor, empirical data, a smoke machine and an elephant, he demonstrates the importance of context and the triggers of action in his fun talk at TEDxMadrid. Director: Daniel Goldmann Editor: Xavi Fortino Camera operators: Josep Fernández, Xavi Fortino, David Ramos, Nacho Valentín, Diego García, María López Live sound: Daniel Davidson Runner: Conchi Gascón Produced by: Manilafilms.com Lighting and live sound: Technical team Teatro Fernán Gómez Centro Cultural de la Villa Set design: Teje la araña (tejelarana.com) Design and Motion Graphics METAMORFOSIS: Alvaro León (alvaroleon.com) Music METAMORFOSIS: 6 Ghosts I by Nine Inch Nails (http://creativecommons.org/licenses/b...) Sound design & audio mix METAMORFOSIS: Francisco Mejía (pararayos.tv) Graduated in Psychology from the University of Granada (Spain). He works as Human Resources and people development advisor, and as a university and business school professor, teaching organizational psychology. He is passionate about dissemination and he has been a lecturer ni many psychology conferences (swearing a lot). He has been writing his blog Confirmation Bias for a long time now. He wishes that people get to know how wonderful psychology science is, so it gets the recognition it deserves. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx