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Coffee enjoyment, health and user experience - we talk about this with Christian Löhr from the startup LUUP Coffee, which is on the market with a natural coffee alternative made from lupins. Key takeaways: What is lupin coffee? Caffeine-free, easy on the stomach and with significantly less acidity than conventional coffee. How did LUUP come about? Christian's search for a digestible alternative led to the founding of LUUP Coffee. From the idea to implementation: insights into market research, collaboration with farmers and challenges in roasting and marketing. Target groups & future: Who benefits from lupin coffee and what does the future of LUUP Coffee look like? All links to Christian and LUUP Coffee: Christian: / christian-l%c3%b6hr-8b4403232 LUUP Coffee: https://www.luupcoffee.de/ All links to Jan, Tim and Railslove: Jan: / jbvkoos Tim: / tmschndr Railslove: https://railslove.com/ The podcast is produced by: https://www.lehnertmedia.de/