Nissan is in Crisis: Understand the Situation of the Japanese Automaker and Its Measures to Turn Things Around! ???? Nissan, one of the largest Japanese automakers and the 6th best-selling brand in the world, is going through a very challenging time. The company, which was once a pioneer in the electric car market with the famous Nissan Leaf, is now facing a serious financial crisis and is losing ground in its main global markets, such as China and the United States. But what is happening to this giant of the automotive industry? In this video, we will explain the details behind the problems Nissan is facing and the measures the company is taking to try to reverse this unfavorable scenario. ???? Competition in China and the USA ???? Historically strong in China, Nissan is losing market share due to heavy government incentives given to Chinese automakers, especially for electric cars. Despite being a pioneer in this segment, Nissan has not been able to expand its electric portfolio to keep up with the competition. Currently, the Leaf is the only electric model available for the Chinese market, which greatly limits the brand's performance compared to the various Chinese models. In the United States, the situation is also complicated: Nissan has lost relevance by reducing its offering to SUVs, many considered outdated compared to the hybrid and electric models from Toyota and other competitors. ???? Financial Crisis and Strategic Decisions ???? With sales falling, Nissan's financial figures show the impact of the crisis. The company reported a 93% reduction in profits between April and September and projects a 73% drop for the year. To reduce costs, Nissan announced a reduction of 9,000 employees and plans to cut 20% of its production capacity. In addition, the company's CEO, Makoto Uchida, announced that he will reduce his own salary by 50%, and other executives are being encouraged to follow suit. ???? Sale of Shares and Changes in Portfolio ???? Another important step by Nissan to reverse the crisis is the sale of 10% of its shares in Mitsubishi Motors, generating around 442 million dollars. With these resources, Nissan intends to invest in new models and overcome its financial difficulties. The brand is also reviewing its vehicle portfolio. Currently, there are 25 global models, but the strategy now is to reduce this number and focus on models that can serve different markets, rather than specific launches for regions. An example of this restructuring is the launch of the new Kicks, which will arrive in Brazil and other markets soon. ⚙️ The Alliance with Renault and Mitsubishi ⚙️ To strengthen its position, Nissan is renewing its alliance with Renault and Mitsubishi, a partnership that has lasted two decades and that has been essential for the company in previous times. This collaboration should help Nissan reduce the development time for new models, with the goal of bringing vehicles to market in 30 months, responding more quickly to changes in the industry. ???? Will Nissan Be Able to Overcome This Crisis? ???? In this video, we analyze Nissan's situation and what the Japanese automaker is doing to survive in a changing automotive market. Will these changes be enough for Nissan to regain its space and return to innovating as before? Leave your comment below with your opinion on the future of Nissan and whether you believe the brand will be able to shine again! ????- Books we recommend for EVERY Entrepreneur - https://amzn.to/47gujbB ????- The TOP Videos on the Channel: ➡️ - The History of Heineken: • THE HISTORY OF HEINEKEN ➡️ - The History of Pepsi: • THE HISTORY OF PEPSI ➡️ - 17 Pieces of Rockefeller's Advice: • 17 TIPS FROM JOHN D. ROCKEFELLER -... ➡️ - The Fall of Eike Batista: • THE FALL OF EIKE BATISTA - AND THE BANKRUPTCY... ➡️ - The Secrets of Jewish Prosperity: • WHAT ARE THE SECRETS OF PROSPERITY... ✂️ Check out our Cuts channel - Step by Step Entrepreneur Insights - / @papeinsights ⛔️ - CONDEMNED! - Understand why Brazilian Retailers are in trouble - • WHY BRAZILIAN RETAILERS ARE IN... ???? - Discover the original Books - Step by Step Entrepreneur - https://amzn.to/3GRnraR ✅ Step by Step Entrepreneur is a Business channel that promotes Entrepreneurship through Business Stories, Sales Strategies, Management, Marketing and everything that involves Companies, Entrepreneurs, Capital Markets, Stock Exchange, Economy, Stocks and Investments. We believe that it is possible to make money and change your life through the good examples that are presented on the channel. Authored by Rodrigo Felicissimo.