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This is the competitive strategy behind the position of Indomaret and Alfamart outlets which are almost always side by side. It turns out there is a scientific theory. It is also logical, and applies to almost all businesses. Guaranteed after you watch this video, you will nod, then start evaluating, "is my current sales strategy right or not?" Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to enable corporate talents to design, develop and implement innovations to improve company performance Visit: https://www.cias.co https://www.indrawannugroho.com Follow me at: / indrawannugroho / indrawannugroho Disclaimer: This video is a simple review of the current business or industrial phenomenon for the general public to use as learning material or reflection. Although using various reliable references, this video is not intended as a scientific work or journalistic work. Reference Sources: https://ekbis.sindonews.com/read/5726... https://databoks.katadata.co.id/datap... https://finance.detik.com/berita-ekon.... https://alfamart.co.id/storage/annual... http://repository.wima.ac.id/id/eprin... https://core.ac.uk/download/pdf/32257... https://www.jurnal.id/id/blog/tantang... #corporateinnovation #cias #strategibisnis #konsultaninovasi