Business Disenchanted #6 Aga Szóstek Umami Strategy, or designing an experience strategy.

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ProCognita

Published on Feb 7, 2023
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Podcast Biznes Odczarowany https://procognita.pl/biznesodczarowany Aga Szóstek supports people in transformation on a daily basis. She is best known for her book “Strategia Umami”, in which she shows how to create a customer experience strategy. In this episode of the podcast, we talk to her about why so many companies, despite wanting to emphasize interaction and service design, only introduce improvements at the operational and tactical level, failing to achieve changes at the strategic level. We delve into the mechanisms that govern customer experiences and their reactions to stress caused by vegetative interaction with the product. From the podcast, you will also learn about this first impression and why how we end is important. You will learn the concepts of platform design and conditions, and how to define goals and metrics that a company can strive for. Aga also talks about what positive adaptation is, why it is a challenge when designing services and products, and how to slow it down. She also shows what the distinguishing features of experience are and why your product should be radically different from the competition. Finally, we discuss how to get started and what impact leaders and management have on implementing the strategy. You can learn more about Aga on her website https://agaszostek.com/. You will also find there: Umami Training - https://agaszostek.com/warsztaty Umami cards - https://agaszostek.com/przymiotniki Agi's books: Umami Strategy (PL version) - https://mtbiznes.pl/produkt/strategia... Umami Strategy (ENG version) - https://www.bookdepository.com/The-Um... Leadership by Design - https://www.bookdepository.com/Leader... Other books: The Experience Economy - https://www.bookdepository.com/Experi... Designing Experiences - https://www.bookdepository.com/Design... The Power of Moments - https://www.bookdepository.com/Power-... Endineering - https://www.andend.co/endineeringbook And finally: Nature Science Company - https://naturescience.eu Mr. Bartosz Salbut, or Agi's translator - / bartoszsalbut

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