The 53rd episode of MF Cast features Lygia Pimentel, a veterinarian, cattle rancher, economist, and specialist in market intelligence for livestock farming, as well as a founding partner of Agrifatto. Born and raised in the countryside, Lygia shares with us her life in agribusiness, highlighting the lack of recognition that the sector currently faces. She also addresses the barriers and challenges she faces in raising her children, confronting the distorted view of agribusiness often transmitted in schools. In addition, Lygia emphasizes the importance of effective communication by the agricultural sector to educate the public about the reality of the countryside. She also discusses the crucial role of agribusiness in the fight against global hunger, highlighting how efforts to increase production have contributed significantly to reducing this problem. In this sense, Lygia also addresses the importance of being in contact with nature and reveals details about day-to-day life in agriculture that many people are unaware of. Throughout the interview, she also discusses the history of livestock and agriculture in Brazil, making comparisons between the two sectors and explaining the reasons for the increase in planted areas and the reduction in pasture areas. She explores the objectives of market analysis in livestock farming, in addition to addressing the prospects for the sector in Brazil. Lygia shares her desire and efforts to leave a legacy for her children, inspiring them to stay and continue working in agribusiness. Watch the full episode and learn more about the world of market intelligence in livestock farming, with real data and information. 00:00 Introduction 01:06 How agribusiness entered your life 05:10 Continuity through your children 06:57 Agriculture is heavily criticized 09:10 Distance from the countryside and distance from God 10:20 Lack of knowledge 11:07 Studying to work on the farm 12:07 Without God, you don't believe in transcendence 13:06 Job interview 14:21 Veterinary medicine and economics 17:38 Generation of many rights and few duties 19:04 The relationship with the countryside 21:54 The countryside has many opportunities 23:46 Misinformation about agriculture 25:05 MF Cast's objective 26:45 The population doesn't understand technical aspects 29:15 Transgender people in sports 32:00 What is the biggest cause of deforestation? 32:25 People sell lies in exchange for fame 35:26 Biodiversity in livestock farming 40:04 Brazil is a vaccine reserve 43:15 Grains x livestock farming 48:37 How much grain does livestock farming consume? 49:50 The discovery of a passion for cattle 51:37 Health problems caused by replacing meat with vegetables 54:21 We got here through contact with animals 57:02 Every animal is slaughtered with respect 58:10 Lab-grown meat 1:14:18 Is there a lack of technical knowledge? 1:19:00 Consulting 1:21:00 The farmer needs to change his vision 1:22:45 Planning 1:25:04 Crop-Livestock Integration 1:28:04 Supply or demand 1:29:35 Objective of market analysis 1:34:04 How is the producer's acceptance of consulting? 1:41:00 Hedge 1:55:57 God and agriculture 02:03:11 Future of livestock 02:08:31 Amazon ----------------- 📲 Guest Social Networks: Lygia Pimentel @lygiapimentel @agrifatto 📲 Social Networks: Instagram: / mfcast_ Tiktok: / mfcast_ Facebook: / podcastmfcast Kwai: https://www.kwai.com/@mfcast Visit our website: https://www.mfrural.com.br/?cmp=4738 ----------------- 🔔 SUBSCRIBE TO OUR CHANNEL AND ACTIVATE THE BELL TO RECEIVE NOTIFICATIONS OF THE NEXT EPISODES AND VIDEOS. 🎧LISTEN TO MF CAST ALSO ON STREAMING PLATFORMS: Spotify: https://cutt.ly/cwXq1Jc3 Deezer: https://deezer.page.link/1xK7CD9Ac8sy... Amazon Music: https://cutt.ly/PwXq11X5 Google Podcasts: https://cutt.ly/wwXq1cFs