Branding is the foundation of business. What is the brand of Tesla, The Ritz-Carlton, Disneyland bas
22,541 views
About :
Today's episode will be with a special person, the one who made me fall in love with the profession, and thanks to whom I became a marketer. We are talking about Dmitry Zavrazhnov. It was he who once inspired me to marketing, I hope that our podcast will also become important and decisive for someone in your destinies. Dmitry talked in the video about how important it is now to think about company branding, what it consists of and what business can lead to. You will also learn how service differs from hospitality, what Disney was thinking about when creating Disneyland, and how to create not just a product, but the main product in a niche. My social networks: Instagram / rutarasenko Telegram: https://t.me/romarketing Vkontakte: https://vk.com/rutarasenko TIME CODES 00:00 - Guest of the episode Dmitry Zavrazhnov 00:35 - What is marketing and branding? 07:24 - Why are trends so important? 08:54 - What is a brand? 09:37 - About understanding demand 10:21 - What are values? 11:08 - What are the current trends? 12:06 - What is the most important thing when building a brand? 14:25 - What do all successful brands have in common? 19:15 - What is the difference between service and hospitality? 22:50 - About Japanese hospitality 24:35 - About hospitality at The Ritz-Carlton 25:55 - How to properly “train” employees? 32:25 - What is the first task in branding? 35:28 - Is there a trend of “refusing a brand”? 36:15 - About the emergence of the UNIQLO brand 38:01 - About the “world of singles” 39:51 - How is marketing different in Russia and America? 41:44 - What is the most important thing in Disneyland? 44:41 - About business scenography 48:23 - About the marketing mix 53:07 - What books should every marketer read?
424,472 views 3 days ago
2,710,424 views 8 days ago
2,710,424 views 8 days ago
1,391,630 views 10 days ago
2,647,210 views 2 weeks ago
521,291 views 2 days ago
5,960,218 views 11 days ago
Google AdSense
336 x 280
336 x 280
Up Next
e t e r n a l – vol.2
975,645 views
2 weeks ago
2 weeks ago
Voodoo
462,778 views
4 months ago
4 months ago
EXPlay
207,409 views
5 months ago
5 months ago
Near_You
34,958 views
8 hours ago
8 hours ago
إنه لقرآن كريم - Holy Quran
Tadabbur Azzahra
270 views
2 days ago
2 days ago
إنه لقرآن كريم - Holy Quran
18,206 views
Streamed 3 days ago
Streamed 3 days ago
Bacaan Quran TV
238,815 views
Streamed 3 months ago
Streamed 3 months ago
Neurotic Studio
19,990,495 views
1 year ago
1 year ago
إنه لقرآن كريم - Holy Quran
64,348 views
Streamed 2 weeks ago
Streamed 2 weeks ago
BerkahZone
919,135 views
Streamed 7 months ago
Streamed 7 months ago
إنه لقرآن كريم - Holy Quran
BerkahZone
313,052 views
Streamed 7 months ago
Streamed 7 months ago
Ngaji Quran TV
1,332,242 views
5 months ago
5 months ago
Inteam Digital
2,763,326 views
Streamed 2 years ago
Streamed 2 years ago
إنه لقرآن كريم - Holy Quran
22,125 views
Streamed 5 days ago
Streamed 5 days ago
Google AdSense
336 x 280
336 x 280