Branding is the foundation of business. What is the brand of Tesla, The Ritz-Carlton, Disneyland based on? - Роман Тарасенко - World Latest Movie, Series, Videos and Trailers | fetery.com

Branding is the foundation of business. What is the brand of Tesla, The Ritz-Carlton, Disneyland based on?

22,541 views

Роман Тарасенко

Published on Sep 8, 2024

About :

Today's episode will be with a special person, the one who made me fall in love with the profession, and thanks to whom I became a marketer. We are talking about Dmitry Zavrazhnov. It was he who once inspired me to marketing, I hope that our podcast will also become important and decisive for someone in your destinies. Dmitry talked in the video about how important it is now to think about company branding, what it consists of and what business can lead to. You will also learn how service differs from hospitality, what Disney was thinking about when creating Disneyland, and how to create not just a product, but the main product in a niche. My social networks: Instagram / rutarasenko Telegram: https://t.me/romarketing Vkontakte: https://vk.com/rutarasenko TIME CODES 00:00 - Guest of the episode Dmitry Zavrazhnov 00:35 - What is marketing and branding? 07:24 - Why are trends so important? 08:54 - What is a brand? 09:37 - About understanding demand 10:21 - What are values? 11:08 - What are the current trends? 12:06 - What is the most important thing when building a brand? 14:25 - What do all successful brands have in common? 19:15 - What is the difference between service and hospitality? 22:50 - About Japanese hospitality 24:35 - About hospitality at The Ritz-Carlton 25:55 - How to properly “train” employees? 32:25 - What is the first task in branding? 35:28 - Is there a trend of “refusing a brand”? 36:15 - About the emergence of the UNIQLO brand 38:01 - About the “world of singles” 39:51 - How is marketing different in Russia and America? 41:44 - What is the most important thing in Disneyland? 44:41 - About business scenography 48:23 - About the marketing mix 53:07 - What books should every marketer read?

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