[Brand Production Laws: Yoko Shibata] What is a brand? How to create a winning concept How to proceed with branding Trends for 2024 How to determine your target Branding in Japan 60 Yakuza and the Night Run

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Published on Jan 25, 2024
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Please like and subscribe. / pivot official channel <Table of Contents> 00:00 Digest 00:44 Laws of brand production 10:13 What is a brand? 16:42 Female leaders 20:34 What is the concept? 26:55 Trends for 2024 33:31 How to make the most of tradition 41:25 Yoko Shibata in 10 years time [Guest profile: Yoko Shibata] After graduating from university, she joined a restaurant company and was in charge of new business development. After that, she gained experience in product development and salon business development at a cosmetics company, and in 2004 she established "Yoko Shibata Office". As a brand producer, she undertakes consulting work across a wide range of skills, including corporate branding, store production, and product development. He has served as general producer of Seven & i Holdings' Gran Tree Musashikosugi (2014) and restaurant producer for the Japan Pavilion at Expo Milano (2015). He has also been involved in the branding of Tokyu Corporation's Log Road Daikanyama (2015) and Shibuya Hikarie (2012), Lawson's Uchi café Sweets (2012), Palace Hotel Tokyo 7 dining facilities (2012), Tokyo Kaikan (2019), and Tokyu Real Estate's Tokyu Plaza Shibuya (2019). ▼Related videosA passionate lecture from brand producer Shibata Yoko • [Corporate branding] The hit makers behind Lawson's "Uchi Cafe" and "Hikarie"... • [Brand building lessons from Starbucks] Brand producer Shibata Yoichi with a "100% success rate"... Interview with Ochiai Yoichi: 2024 will be the year of the super AI era "9 questions special edition" • [Ochiai Yoichi: 2024 is the year of super AI] What is super AI? / Jobs at the section manager level will also... • [Ochiai Yoichi: Survival strategy in the super AI era] The amazingness of Fujii Sota / The growth of "AI + human"... <All video programs now available on the app> https://app.adjust.com/18k1l2sb?redir... #ShibataYoko #ShibaGym #Branding #PR #Public relations #Marketing #Startup #Reskilling #Hikarie #UchiCafe #TokyuPlaza #PalaceHotelTokyo #NihonKotsu #shuuemura #pivot

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