Brabus CEO Constantin Buschmann: How German precision became the stars' favorite brand - OMR Podcast - World Latest Movie, Series, Videos and Trailers | fetery.com

Brabus CEO Constantin Buschmann: How German precision became the stars' favorite brand

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OMR Podcast

Published on Dec 11, 2024

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Constantin Buschmann's father made the Bottrop-based company Brabus into the world's most famous car tuner. Then the senior boss died unexpectedly. His son is now reorganizing the company. Constantin Buschmann wants to turn the car refiner into a globally sought-after luxury brand - and now even has boats and caravans designed for this purpose. 00:00 Intro 01:14 The beginnings of Brabus: From car dealer to luxury brand 03:59 Taking over the company: Constantin Buschmann's entry 06:44 Challenges after the father's stroke 08:48 Conflicts and family history behind Brabus 10:28 Brabus today: Luxury cars and international customers 13:47 Innovation at Brabus: More than just Mercedes refinement 15:55 Successful models: G-Class and Rocket 18:38 Brabus' international focus and growth 21:18 Social media as a game changer for Brabus 26:08 The idea: staging car shows like fashion shows 30:39 Customers and sales strategies at Brabus 35:26 New products: boats, motorcycles and mobile homes 40:12 Expansion into international markets and trends 44:50 The future of Brabus: growth and new challenges Further exciting insights can also be found on Constantin's YouTube channel: / @constantin_brabus More from the OMR Podcast: 🎙 https://omr.com/de/podcast 📱 https://api.whatsapp.com/send/?phone=... 💁‍♂️ / philipp-westermeyer-omr

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