HOW DOES THE RESTAURANT BUSINESS WORK IN RUSSIA? My guest is Boris Zarkov, a Russian restaurateur and entrepreneur, founder of the White Rabbit Family restaurant alliance. Boris is actively developing a restaurant empire, which includes more than 40 establishments. He is known for his management philosophy and ability to turn his employees into superstars. Zarkov has received numerous awards in his career, including three MICHELIN stars and the national Hospitality Award. We discussed: ????What are the key metrics for restaurant owners? ????How much does it cost to open a good restaurant in 2024? ????Life hack: what simple action can significantly increase revenue? ????Why did the Michelin guide not affect the profits of Boris Zarkov's restaurants? ????Which country is the gastronomic capital of the world? ????What is the strongest competitive advantage Boris will never use? ???? What is it like to be Ksenia Sobchak's business partner? ???? And finally, how much should you tip the waiter? We are giving away a trip to Boris Zarkov's new restaurant UCHIWA. A ticket usually costs 25,000, but we will give you an invitation for two. All you need to do is: ✔️Follow @michael_kuchment and @boris_zarkov on Instagram ✔️Follow Zarkov Live on Telegram ✔️Like this video ✔️Write a comment with insights ✔️Wait for the result! Subscribe to YouTube: @businessnasalfetke Mikhail Kuchment's blog: / michael_kuchment Boris Zarkov's blog: / boris_zarkov Boris Zarkov's channel: https://t.me/BorisZarkovTM Instagram is a product of the Meta company, this organization is recognized as extremist and banned in Russia #zarkov #kuchment #restaurant #money #BusinessOnAFetke #business #success 00:00 Start 01:06 Guest of the episode - Boris Zarkov 01:39 What is happening in the restaurant business in 2024? 02:36 What are premium restaurants and what is 03:16 We analyze the restaurant business model 05:13 How do restaurateurs build partnerships and how long does it take for a restaurant to pay off? 06:55 The life cycle of a restaurant - can it be endless? 09:34 How to keep consumers' attention for years? Selfie and White Rabbit Cases 13:44 Examples of service that Boris Zarkov will remember for the rest of his life 15:48 "I'm in the business of creating happy impressions" 18:27 Where does Boris Zarkov get ideas for his establishments? 20:22 Is copying ideas the norm? 21:28 How did the interactive gastrotheater KRASOTA appear? 23:20 Two main restaurant metrics and life hacks for increasing revenue 26:14 The main challenges in the restaurant business 27:55 Why develop and promote employees if they leave later? 32:55 Is there solidarity between restaurateurs and does reputation play a role? 34:23 How does cost inflation change the business model? 37:35 What does scale give restaurateurs? And why is a strong personal brand sometimes more expensive? 40:46 How are tips distributed? 48:00 Key tools for a restaurant 53:11 How do Boris Zarkov's establishments collect feedback? 53:33 "Wow!" should be the default 55:21 The role of waiters in business. When will AI and automation replace them? 57:40 What does a restaurant's success depend on? 1:00:18 The main mistake when opening a restaurant that cannot be corrected 1:02:25 How much does it cost to open a good restaurant in 2024? 1:02:37 Boris Zarkov's franchises 1:04:57 Business partnership with Ksenia Sobchak - what is it like? 1:04:31 How to open a restaurant abroad and not make a mistake? Boris Zarkov's advice 1:09:54 "The absence of taxes in Dubai is a myth" 1:14:16 Why did receiving Michelin stars not affect Boris Zarkov's restaurants? 1:15:15 Where is the gastronomic capital of the world now? 1:17:35 Who would Boris Zarkov dream of having dinner with? 1:18:02 Boris Zarkov's healthy habits 1:18:46 Books that will boost your business thinking 1:20:40 Drawing an invitation to a new Japanese restaurant 1:22:33 Writing on a napkin: key factors 1:24:48 Advice for aspiring entrepreneurs