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EN - Itanajara is a woman of tradition. As a creator of social initiatives, she seeks popular promotion of beauty through her profession's exercise. She is Odabá's director, an association for afro entrepreneurship, an adviser for the Council of Participation and Development of Black Communities of Rio Grande do Sul, and Financial Coordinator for the National Forum in Food and Nutritional Security for the Traditional People of African Origin. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx