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To discover Ashby, the tool that will boost your recruitment, click here: https://paradox.me/AshbyCHETELAT How to create a corporate culture? How to optimize the growth and management of a company? In this episode of Business Impact, David Laroche talks with Gilles Chetelat, CEO of Mediarithmics, a start-up specializing in advertising and marketing that has raised more than 20 million euros since its creation. Together, they explore Gilles Chetelat's inspiring journey, addressing key topics such as the culture of feedback, recruitment, the challenge of growth and the importance of good relationships between partners. Video summary: 00:00 - Introduction 00:56 - Presentation and career of Gilles Chetelat 06:30 - His meeting with SmartClip 11:20 - Competition and conflict 13:22 - The culture of feedback 16:14 - Making good recruitments 31:59 - Task automation and scaling 38:02 - A difficult moment in his entrepreneurial journey 41:56 - Coaching sessions with his partner 48:05 - Performance, objectives and compensation 58:29 - A few questions to go further Gilles Chetelat is on Linkedin: / gilles-chetelat-b71b34 You can also find all the episodes in podcast format on our Business Tribe channel: https://laroche.com/podcast-bt-yt David Laroche https://davidlaroche.fr