Behind the Scenes of Digital Trade at Alpargatas

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Digital Backstage

Published on Jan 3, 2025
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In this episode, Andrea Dietrich welcomes Ana Helena Szasz, Trade Marketing Director at Alpargatas, for a deep dive behind the scenes of the company’s digital trade. They discuss how Alpargatas has adapted to market transformations, implementing innovative strategies and taking advantage of the opportunities offered by the digital environment. In addition, the chat includes a discussion about artificial intelligence and technology, addressing how these tools are changing the way brands connect with consumers and enhance their operations. Ana shares her experiences, the challenges faced and the best practices adopted by Alpargatas to stand out in the increasingly competitive world of digital commerce. This episode is a unique opportunity to understand the nuances of digital trade and the trends that are shaping the future of the sector. Don’t miss this valuable insight into the intersection of marketing, technology and artificial intelligence! #DigitalTrade #Alpargatas #ArtificialIntelligence #Technology #DigitalMarketing #AnaHelenaSzasz #AndreaDietrich #Innovation #DigitalCommerce

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