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In just a few years, the Brets brand, owned by the Breton group Altho, has conquered supermarkets, to the point of titillating the giant Lay's. By focusing on a multitude of original flavors, from tartiflette to pastis to rib of beef, Brets crisps have become the stars of the shelves and social networks. We were able to visit the historic Altho factory, near Pontivy, where the famous crisps are produced. From cutting potatoes to tasting flavors in the test phase, a behind-the-scenes look at a French success story.