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We invite you to the epicenter of New Year's magic - to the shooting of the holiday collection of the brand The Select. In this video you will find: preparation and organization of the filming process, current trends in fashion content, creation of creative concepts, secrets of choosing locations, work of a team of professionals. And the brand's team has also been joined by an intern, a graduate of the course "Content Creator in Fashion" for whom this is her first project. Learn how to create trendy content for brands and bloggers on your phone on the course “Content Creator in Fashion”: Training + Practice + Internships https://tinyurl.com/4xvsr85r Timeline: 00:00 Introduction: what is this video about 01:30 Organizing a lookbook shoot 02:30 Why does a brand need a lookbook 04:00 New Year's collection: review 04:27 Developing a shoot concept 04:56 Composition of the shoot team 05:46 About the collaboration between the brand and Fashion Factory 07:12 Sources of inspiration for the collection 09:05 How to become a content creator in Fashion 10:51 Getting to know the photographer of the shoot 11:14 Specifics of a lookbook shoot 12:45 Choosing a location 14:10 Technique for shooting complex textures 15:10 Rules for photographing a lookbook 17:19 The role of the shoot producer 18:14 Selection criteria models 20:34 Story of an intern, Fashion Factory graduate 22:10 Responsibilities of an intern-creator 22:35 Difficulties of the creator's job 23:36 Styling - images from today's shoot 27:02 Producer on creating content for social networks 28:00 What is important in content for a fashion brand today 29:24 What content does a brand need 33:52 Intern on applying skills from the Content Creator course 35:50 Post-production stages 36:18 Photo processing process 37:49 Post-production timing 38:45 Lookbook publication 39:46 Current retouching trends 41:22 Final result Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp More information about our courses: https://tinyurl.com/2vn6h6wx Social networks: *@fashionfactoryschool Telegram - https://t.me/+hqD9hh72WdE1MGUy VK - https://vk.com/fashionfactoryschool #fashionfactory #fashionfactoryschool *Instagram is a product of the Meta company*, which is recognized as an extremist organization, whose activities are prohibited in the Russian Federation.