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My Instagram: @larissavolpati Email: [email protected] What are ASMR videos? ASMR (Autonomous Sensory Meridian Response) is a pleasurable sensation obtained mainly through videos that associate noises from objects, mouth sounds, blowing and also low and calm voices. Among the objectives are to promote sleep, concentration and calmness. According to the Brazilian Sleep Association, the effect of ASMR videos is related to the concentration they generate, since there is no proof that they alter any brain mechanism.