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During the Belle Époque, industrial production exploded throughout Europe, involving all sectors: carpentry, glass, ceramics, steel, weaving, graphics, publishing, advertising posters. Between the end of the 19th century and the beginning of the 20th century, the industrial world realized it had a new market available: that of the lower and middle class, in search of a new and modern style that could reflect their values. This is how Art Nouveau was born. We will find its expressions throughout the old continent with different names, which however identify a style that uses soft, sinuous lines, taken from the plant or animal world, decorativism, stylization, dynamism. (The discussion continues in a second video...) 00:00 Introduction 01:36 William Morris's premise 03:03 A new market to explore 04:30 An art in line with progress 05:53 Beauty for everyone 06:24 Where does the name come from? 08:47 European development 10:28 Every aspect of daily life: furniture 11:35 The textile industry 11:55 Fashion 13:09 Ceramics, glass, goldsmith art, objects 13:38 Graphics 17:21 Gaudí's architecture 18:16 What are the common traits of Art Nouveau? 19:36 Victor Horta 24:42 The Paris metro (Guimard)