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Learn to create, develop and promote digital products — discount on the course "Art Direction of a Digital Product": https://go.bangbang.education/youtube... Sasha Ermoolenko, Director of the Service Design Department at VK and teacher of the course "Art Direction of a Digital Product", will tell you how to look at the user experience of a product in a comprehensive manner — from interface details to advertising campaigns. You will understand why some digital products seem more attractive than others and what is the effectiveness of design for business. After the lecture, Sasha will hold a discussion with the audience. Timestamps 6:46 Webinar plan and about the course "Art Direction of a Digital Product" 13:18 The role of an art director in IT 47:18 Components of user experience 1:25:23 Emotions in the interface and the role of text 2:01:45 Design trends and visual experience 2:10:09 answers to questions from viewers and about the course "Art Direction of a Digital Product" Telegram channel of free webinars: https://t.me/bbe_webinars Telegram: https://t.me/bbe_school/2854 VK: https://vk.com/bbe.education