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In the latest WATIF podcast interview we chat with the legendary sports journalist Antoni Daimiel. Antoni tells us how he snuck into the Atlanta Olympics, what new sports he liked in Paris 2024, how the NBA continues to triumph despite the drop in audiences and how TikTok and social media have changed sport. The sports journalist shares his vision of the future of sport and we can do nothing but take out our notebooks and write them down. The WATIF interview is the place where you skip the introductory speech by Mar Manrique and Emilio Doménech and just listen to the guest and his extreme wisdom. 00:00 - Coverage of the Atlanta Olympics 03:40 - How new sports are introduced at the Olympics 11:49 - Knowing how to communicate sport well 14:12 - Is sport tending towards shorter formats? 18:20 - Synergies in the world of sport 21:02 - Sports documentaries are watched a lot 22:23 - The challenge of capturing the audience 28:47 - Turning sport into a spectacle 30:53 - Where is sport going 32:21 - The Fantasy phenomenon and betting 35:07 - The influence of TikTok on consumption