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Regionality, sustainability and local identity always play a major role for REWE saleswoman Antje Holzschuh and her team. It is also clear that the agile saleswoman not only presents products that meet these standards, but also brings together people who hold a community together at its core. This requires fresh ideas and good organizational talent: the 1st Easter market in Neustadt (Wied) could well develop into a series of pre-Easter institutions...