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The hero of our new episode of the podcast #OtvechuZaRetail is Alena Semichastnova, Director of Client Base Development at X5 Group. How X5 Group works with its client base, what events have influenced changes in communication with clients, as well as about managing the value and marginality of clients, personalization, analytics, team building, and X5's new proprietary technologies - listen exclusively in the podcast #OtvechuZaRetail.